PMAI PM Playbook

AI opportunity brief

Core template

Use this before committing any engineering time. Kill bad ideas here, not after a prototype.

Next: if you decide to pursue or prototype, write the AI PRD. If the idea is not coherent across user, AI job, human control, evals, risk, and cost, stop here and sharpen it before building.

Problem

  • Target user:
  • Workflow where the problem happens:
  • Current workaround:
  • Cost of the problem today: time, money, errors, missed revenue, risk

Current workflow

Why AI, and why not deterministic software

Smallest useful version

AI job draft

The AI [does what] using [inputs] to produce [outputs] for [user] inside [workflow], subject to [review or safety rule].

  • Inputs:
  • Outputs:
  • Explicitly out of scope:

Human control

AI actionReview modeReviewer or monitorWhy this mode
in / on / after / none

Data, eval, and operating assumptions

  • Data sources:
  • Data quality concerns:
  • First eval cases to create:
  • Cost per task target:
  • Observability signals needed before pilot:

Alternatives considered

AlternativeProsConsWhy not (or why maybe)

What happens if we do nothing

Risks already visible

RiskScenarioLikelihoodSeverityMitigation or next actionOwner

Highest-severity risk

Legal, security, privacy, or compliance concern:

What would make this a "do not launch" decision?

Prototype success criteria

Question the prototype must answerProceed ifStop if

Decision

  • Pursue: commit to a PRD and eval plan
  • Prototype: time-boxed spike to answer the questions above
  • Defer: revisit in timeframe
  • Reject: not worth pursuing because reason

Decided by: name Date: YYYY-MM-DD